Refinery29’s NewFronts celebrated badass, boundary-breaking, rule-defying women around the globe.
I lead production on all video and gave creative direction throughout the planning and execution of the event.
By harnessing the power of protest and defiance we put storytelling centre stage.
All video content reflected the mission of equality and empowerment - selling Refinery29's purpose and reach to brand partners, media buyers and press.
Story of Us
This Manifesto video kicked-off the 2016 presentation - setting the tone as we celebrated Refinery29 as the true voice of the most powerful generation of women in history - upending stereotypes, thwarting convention and claiming power.
NewFronts is the annual platform for digital content producers to showcase video content to industry decision makers across brands, agencies, production companies, and press.
This year Refinery29's theme was "Claiming Power," - with a mission to inspire and serve the most powerful generation of women EVER!
Through a slate of incredible new video programs and some amazing new partners -- we premiered content that truly embodies the idea of what it means to claim your power.
Special presenters included Morgan Spurlock, Gaborey Sidibe and a powerful performance by Nobel Stepz and Marawa the Amazing.
