Refinery29’s NewFronts celebrated badass, boundary-breaking, rule-defying women around the globe.
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I lead production on all video and gave creative direction throughout the planning and execution of the event.
By harnessing the power of protest and defiance we put storytelling centre stage.
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All video content reflected the mission of equality and empowerment - selling Refinery29's purpose and reach to brand partners, media buyers and press.
Story of Us
This Manifesto video kicked-off the 2016 presentation - setting the tone as we celebrated Refinery29 as the true voice of the most powerful generation of women in history - upending stereotypes, thwarting convention and claiming power.
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NewFronts is the annual platform for digital content producers to showcase video content to industry decision makers across brands, agencies, production companies, and press.
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This year Refinery29's theme was "Claiming Power," - with a mission to inspire and serve the most powerful generation of women EVER!
Through a slate of incredible new video programs and some amazing new partners -- we premiered content that truly embodies the idea of what it means to claim your power.
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Special presenters included Morgan Spurlock, Gaborey Sidibe and a powerful performance by Nobel Stepz and Marawa the Amazing.
