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I joined Al Jazeera America before the launch, as a brand ambassador and part of the team that guided strategy, training and production. 

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Al Jazeera America was the biggest cable news channel launch in the United States for nearly 20 years. Based in New York City, the network had 12 bureaus across the States with countless more around the world.

FEARLESS REPORTING. Defining Al Jazeera America's brand of journalism on social media, web, TV and print.

 

I produced this fullpage ad as seen in The New York Times, March 2015 to support the network's brand campaign.

© 2025 by RICHARD HATHERELL.

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